One operator for the jobs the site needs.
Otto updates the public site, keeps search from drifting, watches the ads, and tells you what changed. You approve the line a customer would argue with.
The siteThe update you send
Hours, a bio, a banner, a page that still describes last season. Otto drafts it from the message you send, and you approve what a customer would notice.
- The change goes up the day you send it
- Images, hours, and bios move in the same request
- WordPress, Shopify, or the repo you already use stays put
SearchThe weekly hygiene
A title copied from the template, a broken path, a listing that still has Friday's hours. Otto checks those on a week. The lines a customer would read wait for you.
- Titles and descriptions stay with the page they describe
- Broken paths and orphan pages get a proposed fix
- The listing and the site share the same hours
The adsBefore the spend moves
The page changed on Tuesday and the ad was still promising Monday. Otto watches the accounts next to the live page. Spend and creative wait for approval.
- Ad copy is checked against the page it lands on
- Budget moves wait until you say so
- One note covers the channels, not five tabs
MondayWhat actually changed
Otto checks that GA4 is still counting, then sends the week in plain language: visitors, the pages that moved, and the fix worth doing next.
- Tracking is checked after a site change
- The week arrives as a note, not an export
- A drop in a page can become the next edit
The same rules on every job.
Website, search, ads, and the weekly note share one queue. You do not learn a second product to get the second job.
You approve the public line
Anything a customer, a patient, or a client would argue with stays a draft until you publish it.
The stack you have stays
Otto works on the site and the accounts already connected. There is no migration to start the work.
One log
Site edits, search fixes, and approved ad changes are timestamped and can be reversed.
A note a person can read
The week is a short summary: what changed, what is waiting, and what is worth doing next.