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The search page should match the business.

Titles drift, links break, and the listing keeps Friday's hours. Otto runs that hygiene on a week. You approve the lines a customer would read.

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The hygieneOn a week, not a quarter

A service page goes live with a title copied from the template. A reorganization leaves a path that 404s. The listing and the site disagree after a holiday.

Otto ranks those by what a customer would hit first, drafts the fix, and waits when the wording is public.

  • Each page keeps a title that describes that page
  • Broken and orphaned paths get a proposed link
  • Listing hours follow the site hours

The search work that quietly piles up.

Not a strategy deck. The maintenance that decides whether the right page is the one that gets found.

  • Titles and descriptions

    Headings and meta stay specific to the page, including location pages that were cloned.

  • Internal links

    Orphan pages, weak anchors, and broken paths get a proposed fix.

  • Local listings

    Name, address, phone, and hours stay aligned with the site and the profile customers already use.

  • New pages

    Schema and the sitemap catch up when a landing page ships, instead of next quarter.

Search edits that change the promise wait.

A title is public. Otto does not rewrite what you offer and publish it on its own.

  • Wording waits

    Titles, descriptions, and claims stay drafts until someone approves them.

  • A ranked list

    The week starts with what a customer would hit, not a dump of every warning.

  • Tied to the log

    You can see which search fix shipped, and what the pages did after.

Three service pages still described last year.

A firm can add two practice areas and retire one while the titles still name the retired work. Internal links can still go to a page that has moved.

Otto can draft the new titles, repair the paths, and leave the result language untouched until someone at the firm approves it.

Example: how a professional practice could use Otto

Otto would rewrite titles to the current work, repair broken paths, and leave result language in draft until someone approved it.

  • 3Titles rewritten to the current work
  • 2Broken paths repaired
  • 1Week, not a quarterly cleanup
  • 0Result claims published without approval

Questions

What people ask about the weekly search work.

What is in Otto's weekly SEO note?

A short list in plain language: broken links, titles that do not match the page, sitemap and schema gaps, and the fix worth doing first. It comes from your site and Search Console, not a generic checklist.

How is Otto different from hiring an SEO agency?

An agency can own strategy and campaigns. Otto does the weekly hygiene and drafts the change. You approve the lines a customer would read.

How does Otto handle broken links?

He finds internal and outbound 404s, then proposes a redirect or an updated link. The change waits for you when it would send a visitor somewhere new.

Does Otto add schema markup?

He drafts structured data when a page ships or when a listing is missing it. You approve public wording. He does not invent star ratings or legal claims.