Pricing that scales with your site.

Yes. Otto is not a website builder — it operates the platform you already use. We support WordPress, Wix, Webflow, Shopify, and most custom sites. If you're not sure whether your stack is supported, just ask.

No, and we wouldn't trust anyone who does. Otto handles the fundamentals consistently — metadata, internal links, broken links, local listings, structured data — and reports what changes. Rankings are an outcome of doing the basics well over time.

Freelancers are episodic — you brief, wait, review, repeat. Otto is continuous. It's available the moment you need a change, keeps a permanent record of every edit, and never goes on vacation. For most teams, it ends up cheaper and faster than freelance maintenance.

Yes. The Apprentice plan is free for 7 days, no credit card required. You can connect a single site, request real changes, and see exactly how Otto works before committing.

Anything you'd ask a website operator to do — update text, swap an image, fix a broken link, refresh metadata, publish a blog post, run an SEO audit. There are no per-request limits inside your plan; what varies between plans is the number of sites and the depth of monitoring.

Anytime. Upgrade, downgrade, or cancel from the dashboard. If you upgrade mid-cycle, we prorate. If you downgrade, the change applies at the end of your current billing period.