Agency
Create and manage multiple organizations, each with its own site. Unlimited runs.
Otto Pricing — run your website by message, not another dashboard.
Start with a $1 trial, then pick the run limit that fits: Pro or Master. Every plan keeps you in control of what publishes.
- No hidden fees
- Cancel anytime
- $1 trial for 3 days
- You approve every change
Plans and pricing
Showing monthly pricing
MonthlyAnnualBilled annually
Trial
$1/ 3 days
10 runs total · 5 at signup, 5 after onboarding
- 3-day access to Otto
- 10 Otto runs included
- 1 site per account
- Connect one site and request real changes
- See how approvals work before you upgrade
- Upgrade to Pro or Master anytime
Popular
Pro
billed monthly
- Website updates, SEO, ads, and socials
- 100 runs a month
- 5 runs at a time
- Past 100 runs is billed per run
- 1 site per account
- Every model
- Approvals, change log, and rollbacks
Master
billed monthly
- Everything in Pro
- 250 runs a month
- 10 runs at a time
- Past 250 runs is billed per run
- 1 site per account
- Every model
- Approvals, change log, and rollbacks
Talk to sales
Performance metrics
- 20 HoursSaved per customer monthly
- 3 MinutesAverage time to ship a request
- 99.9%Uptime on customer sites
Customer review
“Otto has been pivotal for us. The ease of making website changes on the fly lets us sharpen our brand and revise as fluidly as we need. Everything is handled timely and professionally. I'd highly recommend Otto to anyone with serious website and AI needs.”
Compare plans
What each plan includes
Limits below are what each subscription actually unlocks. Pro at $199/month and Pro at $99/month billed annually are the same plan.
| Feature | Trial$13 days | Popular Pro$199per month | Master$3,500per month |
|---|---|---|---|
| Included | |||
| Website updatesEdits to the site you already have, sent as a message. | Included | Included | Included |
| SEOAudits and recommendations for the pages search engines read. | Included | Included | Included |
| Ads and SocialsThe Ads and Socials modes inside Otto. | Included | Included | Included |
| Approvals and change logYou approve what goes live. Every edit stays in the log. | Included | Included | Included |
| Limits | |||
| Runs includedHow many Otto runs the plan includes before the cap, or before extra runs are billed. | 5, up to 10 | 100/month | 250/month |
| Past included runsWhat happens after the included runs for the period. | The trial stops | Past 100 runs is billed per run | Past 250 runs is billed per run |
| SitesHow many sites one account includes. | 1 site per account | 1 site per account | 1 site per account |
| Runs at a timeHow many runs can be in progress together. | 1 | 5 | 10 |
| ModelsFast is the smaller set. All is the full model list. | Fast | All | All |
| Start $1 trial | Start with Pro | Start with Master | |
The $1 trial lasts 3 days: 5 runs at signup, up to 10 after onboarding, then it stops. Pro past 100 runs is billed per run and does not stop. Master past 250 runs is billed per run and does not stop. $99/month billed annually is the same Pro plan as $199/month.
Start with a $1 trial or go straight to Pro
Both paths include approvals, change log, and one-tap rollbacks. Pick what fits your team today.
Frequently asked
Questions, answered.
How does the $1 trial work?
You get 3 days to try Otto for $1. That includes 10 Otto runs: 5 when you sign up and 5 more after you finish onboarding. Connect a site, request real work, and see how approvals feel before you pick a paid plan.
Are there any hidden fees?
The prices on this page are the subscription prices. Pro includes 100 runs a month. Past 100 runs is billed per run and does not stop the account. Master includes 250 runs a month. Past 250 runs is billed per run and does not stop the account.
Can I cancel anytime?
Yes. Cancel from your dashboard. No long-term contract on self-serve plans. If you downgrade, the change applies at the end of your current billing period.
What is the difference between Pro and Master?
Pro is $199 a month, or $99 a month billed annually. Both prices include the same limits: website updates, SEO, ads, and socials, 100 runs a month, and 5 runs at a time. Master is $3,500 a month, or $3,000 a month billed annually, with 250 runs a month and 10 runs at a time. Past 100 runs on Pro, and past 250 runs on Master, is billed per run and does not stop the account.
How many sites does each plan include?
Trial, Pro, and Master include 1 site per account. Agency is for teams that create and manage multiple organizations, each with its own site.
What is the Agency plan?
Agency lets you create and manage multiple organizations, each with its own site, with unlimited runs. There is no listed price. Talk to sales.
Will Otto break my site?
Otto requires explicit approval for anything that can affect layout, tracking, checkout, or critical pages. Every change is logged, timestamped, and reversible.
Can I change plans later?
Anytime. Upgrade or downgrade from the dashboard. Upgrades mid-cycle are prorated.
Is Otto only an SEO tool?
No. Every paid plan includes website updates, SEO, ads, and socials. The plans differ in how many runs you get.
Does Otto replace an SEO specialist?
No. Otto does the weekly audit, the draft, and the routine fixes. Strategy and the final approval stay with you.