About

Most small businesses don't fail at having a website. They fail at operating it.

Otto is the AI employee that closes the gap. We're a small team building what we wished existed — a teammate that runs your website day to day, so you can run your business.

· Why Otto

We saw the same problem everywhere we looked.

Working with small businesses across multiple industries, we kept running into the same pattern. The website was always the second-most-important thing — never the first. Owners knew it mattered. Marketing leads knew it mattered. But the actual day-to-day work of keeping a site current — updating hours, refreshing services, fixing broken links, maintaining SEO basics — kept falling through the cracks.

It wasn't a tool problem. They had platforms — WordPress, Wix, Webflow, Shopify. They had agencies on retainer. They had freelancers. None of it solved the operational gap. Tools required learning curves. Agencies were expensive and slow. Freelancers were episodic. The website kept getting older while everyone else kept moving.

AI got good enough to do the work. So we built Otto — an AI employee that operates your website day to day. You message what needs changing. Otto asks the questions a new hire would ask, ships the change, and reports back. No platform learning curve. No waiting on a developer for every small thing.

Built by

Otto is built by IslaIntel.

IslaIntel is an AI solutions company based in San Juan, Puerto Rico. We help businesses train, implement, and govern AI systems — and we build software products like Otto for the operational problems we see again and again. Otto is our answer to the website operations gap, packaged as something any small business can use.

Visit IslaIntel

Otto is one of IslaIntel's products. Built and operated from San Juan, Puerto Rico.

· Customers

Trusted by businesses across the Caribbean.

From clinics to restaurants, IslaIntel customers run AI across their operations. Otto is one of the tools they use to keep their websites running.

Enzo Maverick PilatesSensory Pilates & WellnessComplex Physical TherapyCentro Otológico de Puerto RicoNika Beauty CenterSuperior CaptainsSpark Marketing SolutionsFratelli Fine Northern Italian Cuisine

Customer list reflects IslaIntel's broader portfolio. Otto serves a subset of these and is rolling out to more.

· Mission

The AI employee category, starting with the website.

Otto is the first concrete answer to a bigger question we're working on: what does it mean to hire an AI employee, not just rent an AI tool? The category requires real responsibilities, real accountability, real follow-through. We're starting with the website because it's the most legible, measurable role — and because it's the one most small businesses are already failing to staff.

Operations over tools

Tools require you to do the work. Otto does the work and tells you what changed.

Continuous over episodic

Maintenance isn't a project. It's a rhythm. Otto's always on; never blocked.

Trust by design

Approvals on the things that matter. Audit log on everything. Rollbacks one tap away.

Honest about scope

Otto isn't an AI developer. It does ops work and is upfront about what's outside that scope.

Get started

Stop babysitting your website. Hire Otto instead.

Connect Otto to a single page in five minutes. Watch it ship a real change before you decide anything.