Outdated hours and provider lists
Holiday hours that are still last year's. Providers listed who left two months ago. Patients see this before they call.
For clinics & medical practices
A website that keeps up with your practice.
Hours, providers, services, and intake forms change all the time. Patients notice when the site doesn't keep up. Otto operates your public site so your team doesn't have to.
· The reality
Clinic websites have a maintenance problem.
Most clinics don't need a redesign. They need someone — or something — that consistently handles the small stuff that quietly damages trust when it goes stale.
Broken contact and intake forms
Intake forms that fail silently. Contact submissions that go to inboxes no one checks anymore. Lost leads no one knows are lost.
Service pages that never get built
You added a new service in March. The website still doesn't know about it. The marketing manager keeps meaning to write the page.
Local SEO drift
NAP inconsistencies between your site, Google Business, and Healthgrades. Schedule changes that never sync. Your local rankings quietly slipping.
Doctor bios that go stale
New credentials, new specialties, new headshots — the bio page is always six months out of date. Patients reading it form first impressions.
Patient-facing language drift
Service descriptions that haven't been reviewed in years. Disclaimers that aren't quite right anymore. Compliance language no one's looked at since launch.
· What Otto does for clinics
Otto handles the recurring stuff.
Content & provider updates
Provider bios, service descriptions, hours, and intake forms — kept current as your practice evolves.
- Update provider bios as new doctors join or leave
- Add new service pages with consistent structure and SEO
- Refresh hours, holiday closures, and contact details across pages
SEO for local healthcare
Healthcare SEO is largely local SEO. Otto handles the basics that move the needle in your market.
- NAP consistency between site, Google Business, and directories
- Service-specific metadata and structured data (medical schema)
- Internal linking from blog and education content to service pages
Continuous health monitoring
Page speed, uptime, and form-submission monitoring — so problems get caught before patients hit them.
- Intake form delivery monitoring (catches silent failures)
- Page-speed alerts when service or location pages slow down
- Broken-link detection across the site, weekly
Plain-English reporting
Weekly reports your office manager can actually use, without a marketing degree.
- Top-performing service pages and what's converting
- Trends in patient inquiries and form submissions
- Specific recommendations for the week ahead
· In practice
How Main Street Clinic stopped losing 3 hours a week to website busywork.
SM
Sarah Mitchell
Marketing Lead, Main Street Clinic
Main Street Clinic is a five-doctor practice in suburban Ohio with a website that hadn't seen serious attention in two years. Hours were wrong. Two of the team bios linked to doctors who'd left. The contact form had been silently broken for an unknown amount of time.
Otto took it over in week one. Hours and bios were corrected across every page in a single afternoon. The contact form was diagnosed and fixed before Sarah had even noticed it was broken. Six weeks in, she hasn't logged into WordPress in over a month.
“We used to spend 3–4 hours a week just keeping the website updated. Otto does it through a quick WhatsApp message now.”
Customer outcomes
Hours saved / month
12h
Time to ship a typical edit
4 min
Issues caught before patients noticed
3
Customer logins to WordPress
0×
in the past 30 days
· Trust & safety
Built so your patients' data stays where it should.
Otto operates your public website only. It doesn't touch your EHR, patient records, scheduling system, or anything behind a login. Trust isn't a feature — it's the foundation.
Public site only — no PHI
Otto operates on what's public-facing. It doesn't access EHRs, patient portals, scheduling tools, or anything behind authentication. PHI never enters the picture.
Approvals on critical pages
Insurance disclaimers, HIPAA notices, contact forms, and any compliance-relevant copy require explicit approval before publishing. This isn't optional.
Complete change log
Every change is recorded, timestamped, and reversible. If a copy edit ever needs to be reviewed by your compliance lead, the full history is one click away.
See it for your clinic
Get a 15-minute walkthrough on your own site.
We'll connect Otto to a single page on your clinic's website and ship a real change before you decide anything. No commitment, no migration, no IT meetings.